designing and innovating for digital and printed media, consumer products and interior environments

OFF THE WALL
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Wallpaper
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BACKGROUND
The idea behind Off the Wall
The idea was to make a 3-dimensional wallpaper, which gives an additional function more than just decoration. The wallpaper would roll out away from the wall as if it came to life.

Wallpapers goes out into the room, test their limits and turn a moment into something else and then go back and establish themselves in their traditional role and place.

The consequences of this trip can be seen in the pattern. There is not enough stripes down to the floor, they are teared down or stretched out. Confused forms lose their rhythm, clump together and fall down.
Kredema Design | Carl Grimbergsgatan 4, S411 28 Göteborg, Sweden